Boris Masis

I just open sourced my “send to calendar” chrome extension. I got tired of re-typing event info all the time, so the extension allows you to select text on any webpage, and send it to google calendar (with some smart parsing in between). The whole thing is super simple, and pull requests are welcome (particularly […]

Sometimes you want a nice clickable HTML button in your emails – something that looks great and that your users see even if images are disabled when they view your email. Here’s a bootstrap-inspired button that will render well across email clients: I am a button! <a href="" style="text-decoration:none;font-style:normal;font-weight:normal;display:inline-block;padding-top:4px;padding-bottom:4px;padding-right:20px;padding-left:20px;margin-bottom:0;text-align:center;vertical-align:middle;background-color:#4ba1db;*background-color:#4ba1db;background-image:linear-gradient(top, #5CB1E4, #2693D5);background-repeat:repeat-x;border-width:1px;border-style:solid;border-color:#2693D5 #2693D5 hsl(201, 93%, 54.5%);*border:0;-webkit-border-radius:4px;-moz-border-radius:4px;border-radius:4px;filter:progid:dximagetransform.microsoft.gradient(enabled=false);*zoom:1;-webkit-box-shadow:inset […]

Visible metrics are the heart of many successful businesses. Setting up a dedicated stats or metrics TV (ours is powered by a mac mini) is a pretty straight forward endeavor – and having everyone rally around the key performance indicators is well worth it. We cycle between optimizely, customer satisfaction (NPS) results, key metrics from RJMetrics, real-time […]